In-stream shopping, or better known as livestream shopping, is a live streaming activity accompanied by a host who promotes products via live video. This concept is similar to the concept of home-shopping tv shows where the host demonstrates how to use a product and the audience can watch it in real-time. This event also contains a clear cta to make it easier for the audience to enter the purchase stage. Based on research results, new sellers who use live streaming broadcasts can increase average product exposure and store visits by up to 40 and 20 percent, as well as increase 29 percent ordersin the same day. Overall, live streams can increase visits to product detail pages up to 625 times more, shop visits up to 262 times higher, and increase the number of daily orders by up to 100 percent. Until now, various e-commerce giants such as shopee and tokopedia continue to strive to develop the in-stream shopping features they offer.
In fact, because the demand for live shopping features in indonesia continues to increase, tokopedia has decided to build its own live shopping service in 2020 through tokopedia play. The advanced features that are continuously being developed coupled Brazil Phone Number List with the high demand for live shopping make the trend of in-stream shopping expected to continue to increase in 2022. Virtual reality live streamingtrend live streaming(source: dacast)the use of virtual reality (vr) is increasingly popular in various fields, ranging from the entertainment sector, such as vr gaming, to the education sector, such as vr classes. In fact, the number of vr device shipments in 2020 reached 13.48 million units globally, and is expected toreached 112.62 million unitsby 2026. In addition, the presence of oculus vr from facebook, which is quite affordable, has also influenced the growth of the virtual reality trend.
During the pandemic, 360 video and vr video streaming were widely used for ‘virtual home tours’ for prospects interested in buying a home. Vr is also used as a virtual ‘ test drive’ facility so consumers can imagine the experience of driving a car before buying it without having to go to the showroom. Even though currently vr is still a niche market , live streaming services using vr are already available in the market. In 2022, various obstacles to live streaming with vr are predicted to decrease drastically, considering that google itself said that they wanted vr to becomemore accessible, not more perfect. Google also plans to make the next generation of vr via android. This is why it is predicted that the vr live streaming trend will continue to grow and expand to various industries in 2022.3. Music live streamingtrend live streamingvirtual concerts have become a new innovation in the music industry thanks to digital transformation during the pandemic.