There are thousands of communication channels, from search engines to social networks, from e-mails to discussion groups: we cannot be everywhere and we don’t even need to be.
There are many contents that we can insert into these channels, but before sending an email or publishing a video, a photo, a text, we must first know who we are, what we want to achieve and what advantage we can offer to those who listen to us .
There are infinite ways in which we can convert trust – once obtained – to our advantage.
You will have understood that you do not need Phone Number List to make a video on TikTok, open a Discord server or a Telegram channel if you are not clear about who you are, how to translate your objectives into advantages for those who listen to you and, finally, how to “collect” their trust. The strategy is fundamental to start taking the first steps, it is a delicate balance of perceptions that nourish those who listen to you, but you must be aware that if once - just once - you do not respect someone’s trust and expectations, the entire strategy it will go to hell.
Promoting yourself online is a need that companies, organizations and individuals have in common. The “forbidden dream” of advertisers is represented by the masses, through which they can reach anyone and be understood by everyone. Yet, it is a dream that is difficult to achieve, which we have seen happen rarely in history, and which is the exclusive prerogative of very few .
Reaching everyone is the simplest, most effective and least risky way, for those who can afford it. But for others it obviously costs too much, and is therefore a path inaccessible to most companies… let alone people.
In marketing there is an assumption: “if you can’t have the masses you have to get the data” . Data is the only way to survive in the wild and wasteful world of promotion; they are equivalent to a mass, but only people who are truly interested in your products, your services or your professionalism.