Make your title tag click-worthy by adding a “curiosity gap.”
Have you ever heard of FOMO (fear of fear)? Yes, people don’t want to be kept in the dark. When you’re curious about something, you’ll do anything to satisfy that curiosity. According to CopyHacker’s Joanna Wiebe, the curiosity gap is “the space between what we know and what we want to know.”
This technique is mainly seen in Upworthy or Buzzfeed content titles. Here ’s an example from Twine’s Cost of Bad Data blog.
Example of Twine’s title
Adding the word “hidden ” makes it seem like this Phone Number List content contains something that not many people are aware of and would benefit from checking out.
Here ’s another example from Apollo Technical, which uses the word “amazing” to spark curiosity about personnel statistics .
Suprising title? What you should know about title creation.
8. Optimization for readability
Use parentheses or parentheses to separate title tags to make them easier to read. This improves click-through rates and, as Sean Falconer of Proven.com shared, increases organic traffic by 128%.
. Create your own title tag
Since each page on your website is unique, your title tag should be unique as well. Customize each to reflect your content. If two or more pieces of content share the same primary keyword, make sure they have different trigger words, numbers, interrogative words, or other secondary words.
To avoid traffic cannibalization, you’ll want to make it a unique page. This happens when two pages on a domain rank for the same keywords and steal traffic from each other.