Product Marketing Strategy
You’ll realize you’re in this phase when instead of trying to get more customers, you’ll be thinking about rising above your competition, and it’s your competitors who will shape your product marketing campaigns during the Growth stage.
During this period, your priority is to Phone Number List maximize your market share and build brand preference. Here’s where your marketing team needs to get innovative.
When you have consumers buying your product back and forth, you will have enough feedback to go ahead and understand your consumer needs first-hand, which is what your product marketing strategies will be based on as well.
That is a lot more nuanced than planning strategies based on speculated consumer attitudes and behaviours like you did in the first phase. This is where you need to conduct a bit of qualitative research.
Instead of objective facts that you already have, you need to get down to their subjective experiences and analyze them. That addresses very specific concerns and oftentimes, help you come up with innovative solutions.
Qualitative research can come from several sources like live chat transcripts, one-to-one customer interviews, on-site surveys, etc. the goal of which is to:-
Split testing different product updates.
Prioritization of meaningful product updates.
Phase #3 – Maturity