Are you also one of those who have heard that retargeting is one of the most effective ways to advertise online? For those who are still not aware of this concept here is a brief summary: retargetingFotolia photo rights What is retargeting? When running a retargeting campaign , the advertiser focuses exclusively on those users who have already browsed their website or even specific pages of their store. This type of ad is typically displayed in banner format (so it can also be used for branding campaigns ) although it can now also be done with .
Google Adwords at the keyword level. Many users feel perse Canada Mobile Number List cuted by this type of campaign and perceive it as annoying. Despite these negative side effects, the results are usually more than satisfactory for advertisers. The main problem with retargeting is that we need a significant amount of traffic on our website . When I say “important” this is very relative because it depends on the margin of your product. For some advertisers 1,000 may be enough and others need a minimum of 100,000.
A little trick to populate the audience of your retargeting campaign Therefore. If we want to show campaigns to people who have visited our website, we need people who have visited our website. I hope this point has become clear at this point. Now we can expect our site to rise like the foam in Google because we are the new God of SEO in Spain or we do not trust so much in miracles accelerating the process in another way. This is where Facebook Ads and promoted posts come into play . Normally my preferred option is the conversion campaign. This implies that you already have a well-known brand (at least in your sector) because the strength and trust of the user help to obtain better results.