These are displayed in texts, images or videos and can be targeted in different ways (keywords, geographic information or remarketing). Google Shopping Ads: It is a catalog that is displayed in the normal SERP or in the shopping tab. Here online stores display their products with images and data of the advertised product that generally only pays when clicked. YouTube ads: Because YouTube is owned by Google, to create an ad on the platform you must do so through Google Ads.
In it you can create ad campaigns with videos or texts that appear before and while playing a video on the platform. How Job Function Email Database does Google Ads work? With all this. How does Google Ads really work, you just need to pay and that’s it? It really isn’t that easy. Google Ads works using keywords. On the one hand, the advertiser pays for an ad for a specific keyword and when the user performs a search with said keyword, the ads will be shown on the SERP. Now. How does Google decide which ads to show?
The answer: through an auction. In short, advertisers bid on keywords and Google takes care of entering all the keywords in an auction, giving each keyword a quality score based on its relevance to the search. It will then multiply your Quality Score with the advertiser’s maximum bid. The advertisers with the highest score are the ones that will be shown. The advantage is that to “win” the auction depends not only on the bid , but on whether the ad is really optimized, both its Quality Score and the